Want to Succeed with Omnichannel? Just Breathe Excellence!
What is success?
Success is achieving your desired goals.
Anywhere your travels might take you, you'll probably find someone saying that success can be attained by emulating someone (or something) who has already achieved what you wish to achieve.
I get it, and imitation might even be considered the highest form of flattery. But last time I checked flattery doesn't translate to bottom line (and yes, strong bottom line profits are a metric of success).
What translates to bottom line and success are customers that buy, buy again, and tell their friends they bought and bought again.
Those customers buy from and remain loyal to brands that emanate excellence.
Do you know what defines excellence for you?