Maybe you came to SMX
To engage in sophisticated search conversation,
Or perhaps more knowledge
On inbound demand or lead generation,
More traffic, more sales,
Better returns in summation
Maybe drastic web fails
Got your site violations
But if you’re anything like me,
It’s just a company funded 3 day vacation,
Complete with free libations...…
But I’m going to guess it’s the former
We’re a group of search freaks and tech geeks
By analytics and spreadsheets
WordPress techniques and RSS thread feeds
That penguin contrived
Had us locked in a dead heat
For our SEO lives
But we survive,
We thrive on keyword deep dives
Since this is all about search
Can't forget the thrill of getting
local, authorship and earned ranked on a SERP.
We’re completely innovative with search technology
Pioneering thought leaders
Plus young and thriving prodigies
We can tweak pages of photography
To rank organic for psychology
And probably, quite honestly, we might have done it just for comedy
We're like a stream rolling digital think tank
In this industry, all together
An international link bank,
Site to blog to social
You write content
Or oversee the show
Whether you're on the paid side
Or a master SEO
We push, we learn, we build
To endeavor the new plateau...
So what is it that you do really well?
Are you a snake charmer of HTML?
Can you smell when tactics turn to golden age classics
And plastic fabrics weave styles Jurassic
Boss wants back flips
You give him coding gymnastics but
Let you stretch only so far
Webmaster guidelines are something you and I can't mar
So we abide and
That means swallowing our pride
To decide what's best,
Or lasting relationships
Is finding balance to make it fit...
So what is it that brought you to this digital canteen?
What are some of the common challenges for 2013?
Too many 404 messages dragging you down?
Rising web development costs prompting that frown?
Site architecture won’t mesh with all devices
And responsive design still has crazy prices?
Ad groups approved but still broad match nonsense?
Exact match is hitting but too thin on content?
Are conversions just not coming?
Do you know the situation where
Its 4am and you’re still drumming
At PPC disarray
Because you had 0 impressions
The previous 3 days?
Are enhanced campaigns just dissecting your strengths?
Mobile bidding strategies
Push your patience to great lengths?
Are your SEO metrics not revealing new strategy?
Charts and trends all pointing towards tragedy?
Well whatever might ail you, I hope that magically
You hear something here from your digital family