I wanna talk for a minute about the state of search,
But Every time I open my mouth,
That state changes.
In the bat of an eye,
Nothing is constant,
Flapping wings of this fly
Flutter so brisk,
are always imminent
but those tactics are impotent.
So let's get into the nuts and bolts of some issues...
Your landing page sucks,
It still looks like 1994,
Calls to action are drowning in distraction,
A heat map would show you
That spot gets no action.
Page load Time is slow,
That video buffers like its on a sedative,
Your content's repetitive
And Google's sledgehammer
Is getting aggressive,
Just when you're close to conversion:
Mobile is a motherfucker!
not everyone carries a microscope to look at a page,
so in this day and age
you have to be responsive,
click to call is good,
But if they want information
there's no patience for nonsense,
So think in the shoes of your customer,
what are they looking for,
What are you putting forth,
are you testing the experience invariably,
well you better be,
Because mobile's where you have to be...
So here we are today in a situation,
you're banking on rankings that are tanking,
Cranking out pages
of user intent,
no wonder your spend isn't making a dent,
just sucking out budget
without paying the rent,
so you start Hiring in the 20K pay Grade,
Fresh out of school,
and plenty dedicated,
the problem is they aren't SEO SE-emducated,
CPC and bid optimization end up segregated,
and the separated philosphies are demonstrated
in quality score,
Dude, It's like a 3,
See its called quality score for a reason,
Elements need alignment, Refinement
Not content reassignment,
none of that shuckin' and jivin',
but results not driving,
the ongoing assignment
means Constant diving
Arriving at new keywords and phrases,
how can you read the different phases
of the purchase cycle,
so your destination,
we dedicate our days,
to getting clicks and hits,
rankings that stick,
and its hard....
search isn't broken,
but it will never be fixed.