|
"Search, Pt. 2",I wanna talk for a minute about the state of search,
But Every time I open my mouth, That state changes. Truth Becomes fiction, In the bat of an eye, Nothing is constant, The Flapping wings of this fly Flutter so brisk, So quick, Tricks are always imminent but those tactics are impotent. So let's get into the nuts and bolts of some issues... Number One: Your landing page sucks, It still looks like 1994, Your Calls to action are drowning in distraction, A heat map would show you That spot gets no action. Number Two: Page load Time is slow, That video buffers like its on a sedative, Your content's repetitive And Google's sledgehammer Is getting aggressive, Just when you're close to conversion: BAM! Social review...negative. Number Three: Mobile is a motherfucker! not everyone carries a microscope to look at a page, so in this day and age you have to be responsive, click to call is good, But if they want information there's no patience for nonsense, So think in the shoes of your customer, what are they looking for, versus What are you putting forth, are you testing the experience invariably, well you better be, Because mobile's where you have to be... So here we are today in a situation, you're banking on rankings that are tanking, Cranking out pages That flank opposite stages of user intent, no wonder your spend isn't making a dent, just sucking out budget without paying the rent, so you start Hiring in the 20K pay Grade, Fresh out of school, and plenty dedicated, the problem is they aren't SEO SE-emducated, CPC and bid optimization end up segregated, and the separated philosphies are demonstrated in quality score, Dude, It's like a 3, See its called quality score for a reason, Elements need alignment, Refinement Not content reassignment, none of that shuckin' and jivin', talking theory but results not driving, the ongoing assignment means Constant diving Arriving at new keywords and phrases, how can you read the different phases of the purchase cycle, so your destination, meets expectation. we dedicate our days, to getting clicks and hits, rankings that stick, and its hard.... so remember, search isn't broken, but it will never be fixed. |
Other recommended poems based on this one: SEARCH PT 1 | SEARCH PT 3 | CAMPAIGN CONQUEST
Need help writing slam poetry? Check out some posts, blogs and articles here
Need help writing slam poetry? Check out some posts, blogs and articles here